There's A New Bubble Wrap In Town
Thursday, January 7, 2016

The boom in online shopping—and shipping—this past holiday season has been big business for Bubble Wrap. So says the CEO of Sealed Air, the company that makes the iconic plastic wrap. Speaking to Fortune’s Susie Gharib, Jerome Peribere talks about the popularity of the company’s new Bubble Wrap, which is sold in flat plastic sheets.

It appeals to customers because the space-saving packaging cuts down on shipping costs. But Peribere confesses that some Bubble Wrap fans are disappointed that the new version doesn’t pop when pressure is applied to the plastic bubbles.

Visit Fortune to watch the full interview.