Simpler Ironing and Fresher Fabrics

New fabric softener reduces hand ironing effort by almost 30 per cent
Friday, October 2, 2015

New Clax Deosoft Easy2Iron conc is an innovative fabric softener from Diversey Care that delivers exceptional softness, reduces creasing and makes it easier to iron linen by hand. It is ideal for healthcare and hospitality housekeeping where traditional hand ironing is still widespread.

Ergonomic studies have shown that Clax Deosoft Easy2Iron conc reduces the physical effort required during hand ironing by almost 30 per cent compared with conventional products. In addition to making it easier for housekeeping staff to complete their ironing tasks more quickly this reduces fatigue and minimises the risk of musculoskeletal disorders.

The formulation also promotes superior softness and fragrance so that linen looks, feels and smells luxurious to give residents, patients and guests the best possible experience during their stay. This leads to positive reviews, higher satisfaction ratings and stronger recommendations.

Modern fragrances in the formulation are designed to match the global trends for an additional touch of luxury. The fragrances persist through lengthy drying cycles and storage times - and are reactivated when the fabric is rewetted – to ensure that linen always smells freshly laundered. In hospitality, for example, this helps to keep guest rooms smelling clean and eliminates odours in shared facilities such as gyms and spas. In care homes it helps to maintain a fresh smell in private rooms, treatment areas and communal spaces. This performance is enhanced by the inclusion of patented ONT Odour Neutralising Technology in the product to eliminate sources of malodours.

The formulation also helps to prevent the fading of dark and strong colours. This means that fabrics retain their appearance for longer which extends their useful working life and reduces replacement costs. The product also eliminates build-up of static electricity on synthetic fabrics to simplify handling tasks.

Clax Deosoft Easy2Iron conc is available in 5 and 20 litre containers for use with a wide range of commercial and on-premises-laundry equipment.

Diversey Care is a division of Sealed Air Corp., a leader in food safety and security, facility hygiene and product protection. For more information about Diversey Care, please visit or follow it on LinkedIn, Facebook and Twitter.

About Sealed Air

Sealed Air Corporation creates a world that feels, tastes and works better. In 2014, the Company generated revenue of approximately $7.8 billion by helping our customers achieve their sustainability goals in the face of today’s biggest social and environmental challenges. Our portfolio of widely recognised brands, including Cryovac® brand food packaging solutions, Bubble Wrap® brand cushioning and Diversey® cleaning and hygiene solutions, enables a safer and less wasteful food supply chain, protects valuable goods shipped around the world, and improves health through clean environments. Sealed Air has approximately 24,000 employees who serve customers in 175 countries.

To learn more, visit